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Apple’s profit margin on the iPhone is 40 percent, and at a cost of 9 per unit, the company rakes in 0 per unit in pure profit. Let’s do the simple, eh em, arithmetic: 240 times 200 million equals billion. Coupled with the low number of home sales, is the report out by business insider

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Of course the most effective ad campaigns have music in them. Better yet a smart company pays Drake a few millions to rap about Sprite in one of his songs. Let’s talk shortly about the types of suggestion and then we will get back to the powerful role music plays in suggestion. Corelogic’s new shadow